One of the things I uncovered in the Resilient5 program for managing communication risk is that we can’t rely on the past to predict the risks we face—2020 taught us that. In fact, it is pointless to try.

Instead, we need to build a resilient organization around 5 key principles that prepare us for whatever might happen. The good news is that this is also a sustainable way to grow a business. The idea is getting some attention.

Here are some key quotes: