Resilience

A Blog for Modern Communications

BJ Fischer BJ Fischer

The Ghosn Trap

As we put our CEOs out front more and more, how do we keep from the Ghosn Trap?

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BJ Fischer BJ Fischer

Johnson & Johnson Case Study

Johnson & Johnson’s vaccine communication program is a strong example of how a new kind of crisis communications can create a resilient brand.

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BJ Fischer BJ Fischer

Strategic Branding and Exit Planning

You should think about exiting your business from Day One. Strong strategic communications are good business and help position you for a profitable exit.

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BJ Fischer BJ Fischer

Fighting the Instinct to Add

New research shows that we are inclined toward solutions that add elements, not subtract. Our communication would be more effective if we considered both approaches.

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BJ Fischer BJ Fischer

Agility Requires Humility

Given the speed of change and the rapid reversals we have seen, it seems like being “ready for anything” would be borderline obvious.

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BJ Fischer BJ Fischer

WFH One Year In

We can sense getting back to normal. How can communicators help us get there and shape a better normal?

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BJ Fischer BJ Fischer

Ann Wroe: Master-Level Storytelling

What can we learn from the Economist’s Obituary Editor, a woman with a degree in Medieval Literature from Oxford? Much of what we need to tell great stories.

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