If you feel like today’s world is more chaotic and unpredictable than it was before, that’s because it is.
Our Answer: Build resilient brands.
Where best-in-class stakeholder communication replaces traditional crisis preparation and crisis planning.
Resilient5 Links
Measurement Primer
PRDaily: Measure Organizational Authenticity
Institute of PR: Measuring Relationships
Aarhaus: Situational Crisis Communication
Institute for PR: Standards for IC
Thriving During COVID
Survey Monkey: How to Adapt and Thrive in Times of Crisis
Forbes: Which companies did well during COVID.
Robinhood Case Study
Joe Lazauskas: PR Crisis, Culture of Content
Resilient Design
New York Engineers: Introduction to Resilient Design
Resilient Organizations
McKinsey: The Resilience Imperative (see Reputational Resilience)
WE: Rethinking the Purpose and Meaning of Leadership
Agility PR: Crisis-Ready Brands
Deloitte: 2020 Report on Resilient Organizations
Transforming Business to Survive COVID
Agility PR: Customer Loyalty is up for grabs
CNBC: Permanent Work from Home Positions
The News Laws of Talent Attraction
Jim Collins on Thriving in Chaos
Embracing Growth for Resilience (McKinsey)
Amid an ESG Backlash, McKinsey argues that ESG is vital to maintaining social license (McKinsey)
Stakeholder Capitalism
Best Buy’s Hubert Joly on Walking the Talk of Stakeholder Capitalism
Hubert Joly in Fast Company on his evolution to stakeholder capitalism