New research reinforces that communication programs should be positioned as cost recovery

Michigan State’s Crisis Comms underwent a high-stakes, real-time test. How did they do?

Companies are increasingly expected to weigh in on social issues and are criticized when they do. What are some guidelines on how to proceed?

Edelman's Trust Barometer shows business as the last trusted entity in a severely polarized world. How feasible are Edelman's prescriptions?

In a year of manufactured “crisis,” Southwest shows how to start the response to a real one.

New research confirms the futility of predicting the future and points the way to a more agile approach

How can enterprises thrive in a disconnected world?

Are explainers really as vital as inventors?

New Data from the Content Marketing Institute demonstrates the resurgence of in-person events

University students entering the communications field need a diverse and strategically based education.

New research reminds us that we cannot assume we understand the perceptions of our stakeholders.

An upcoming book reflects on post-media relations PR…as did this blog when it asked “Has the decline of media usage and trust in the media made media relations obsolete?”

How can you demonstrate your carbon neutrality when people don’t know what carbon neutral means?

In a changing media landscape, events and experiences will become an increasingly important part of the marketing toolbox.

What communication lessons can be learned from Hulu’s The Bear?

How communicators can play a vital role in Conscious Capitalism.