For communicators, our time is now.

Communicating to internal stakeholders is more important than ever. Here’s the ultimate playbook.

A relationship-driven PR approach can get new insights from scenario planning.

Marcus Collins’s book, For the Culture, is an outstanding study of how culture is “the power behind what we buy, what we do, and who we want to be.” Its application should energize all communicators.

The Ultimate Guide to External Stakeholder Relationships helps any organization build trust among the people that matter to it most

AI dishes on its influence on PR

Southwest Airlines went through a brand-threatening crisis. How is the brand rehab going?

Research from the Knight Foundation helps us keep media relations vital and relevant

The latest on media relations…including the perfect pitch and how you can keep your CEO a viable source.

Research shows us what CEOs are looking for as consumers of content.

New research reinforces that communication programs should be positioned as cost recovery

Michigan State’s Crisis Comms underwent a high-stakes, real-time test. How did they do?

Companies are increasingly expected to weigh in on social issues and are criticized when they do. What are some guidelines on how to proceed?

Edelman's Trust Barometer shows business as the last trusted entity in a severely polarized world. How feasible are Edelman's prescriptions?

In a year of manufactured “crisis,” Southwest shows how to start the response to a real one.

New research confirms the futility of predicting the future and points the way to a more agile approach