Resilience
A Blog for Modern Communications
AI and Reconsidering Luddites
The image of Luddites is being rehabilitated. But are we missing the point?
Ultimate Playbook for Engaging Employees and Internal Stakeholders
Communicating to internal stakeholders is more important than ever. Here’s the ultimate playbook.
Scenario Planning for Public Relations
A relationship-driven PR approach can get new insights from scenario planning.
Review: For the Culture by Marcus Collins
Marcus Collins’s book, For the Culture, is an outstanding study of how culture is “the power behind what we buy, what we do, and who we want to be.” Its application should energize all communicators.
The Ultimate Guide To External Stakeholders
The Ultimate Guide to External Stakeholder Relationships helps any organization build trust among the people that matter to it most
Southwest Airlines in Crisis: Update on Rehab Phase
Southwest Airlines went through a brand-threatening crisis. How is the brand rehab going?
Broad erosion of trust in media: Implications for PR Pros
Research from the Knight Foundation helps us keep media relations vital and relevant
The Media Relations Lay of the Land
The latest on media relations…including the perfect pitch and how you can keep your CEO a viable source.
Utility and Content Marketing
Research shows us what CEOs are looking for as consumers of content.
Right Side Up: Strong Communication As Cost Recovery UPDATE
New research reinforces that communication programs should be positioned as cost recovery
Michigan State: Real-Time Comms Test
Michigan State’s Crisis Comms underwent a high-stakes, real-time test. How did they do?
When to Speak Out…
Companies are increasingly expected to weigh in on social issues and are criticized when they do. What are some guidelines on how to proceed?
Edelman’s 2023 Trust Barometer: Last One Standing
Edelman's Trust Barometer shows business as the last trusted entity in a severely polarized world. How feasible are Edelman's prescriptions?
Southwest Airlines in Crisis
In a year of manufactured “crisis,” Southwest shows how to start the response to a real one.