New data tells us that high-performing companies have CEOs who are effective…but what constitutes “effective” has changed. How can CEOs adapt and thrive?

Sometimes you need more than data. Sometimes you need to follow the example of Japanese business leaders and “go and see it.”

Personas can be powerful tools, which is why they have to be done right…and too often they are not.

Your reputation may be impacting your company in ways you haven’t thought of, including with employee recruitment.

New data suggests that media coverage drives better leads to companies. We know it improves our search profile. It’s not a time to back off earned media.

Data from Morning Consult regarding Shake Shack supports the idea that crisis communications mean more than damage control, but rather an opportunity to gain trust.

13ABC asked me to join them to discuss how businesses should advertise and market themselves as they re-open after the quarantine

“Less is more” is a mantra you often hear when it comes to employee communication. Strategy by Fischer believes employees want better communication, not less.

Research by Edelman shows that the public is watching brands closely during Coronavirus, with implications on the brand's health as it relates to consumers, the media, employees and prospective employees. Communicators and their leaders need to be at their best.

There is a time when events will call on us to be our very best.

Can changing one word impact how we approach a task?

Data showed the impact of COVID communications on people’s level of concern.

The real question. How could this happen?