Resilience

A Blog for Modern Communications

BJ Fischer BJ Fischer

The Power of Revision

We’re competing with a lot of noise in a world that doesn’t trust anyone and we need to be signal, not noise. We have to include “revision” on our to-do list.

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BJ Fischer BJ Fischer

The Ghosn Trap

As we put our CEOs out front more and more, how do we keep from the Ghosn Trap?

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BJ Fischer BJ Fischer

Johnson & Johnson Case Study

Johnson & Johnson’s vaccine communication program is a strong example of how a new kind of crisis communications can create a resilient brand.

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BJ Fischer BJ Fischer

Strategic Branding and Exit Planning

You should think about exiting your business from Day One. Strong strategic communications are good business and help position you for a profitable exit.

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BJ Fischer BJ Fischer

Fighting the Instinct to Add

New research shows that we are inclined toward solutions that add elements, not subtract. Our communication would be more effective if we considered both approaches.

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